Look at the Message, Not the Medium

Интегрално пренесен пост од E-Media Tidbits

David Schlesinger, global managing editor of Reuters, gave one of the more lucid opinions on the role of blogs and the issue of trust at the recent We Media conference in London.He emphasized that blogs are a medium which should not be confused with the message. He observed that blogs are not innately trustworthy or distrust-worthy in themselves, and he warned against talking about blogs as one big, unanimous group. There are so many blogs out there — and each carries its own weight and unique message and inspires a different level of trust.

Moreover, he says that issues of trust are not unique to blogs but have been with us for hundreds of years with other forms of media.

Technorati Tags: , , , , , , .


About Дарко Булдиоски

Дарко Булдиоски е ко-основач на NewMediaMK - Интернет маркетинг агенција и NewMediaCenter. Активно започна да работи во полето на новите медиуми пред 7 години како блогер, продолжи како предавач, консултат и тренер. Дарко слуша тешка музика, игра баскет и се труди да биде најдобар татко.
This entry was posted in blogosphere, Media, New media. Bookmark the permalink.

Коментирај!