Media & Marketing Blog

Едно убаво сајтче – Online Publishers Association (OPA)

Одамна не сум објавил пост кој едноставно препорачува некој интересен сајт. Еве сега го правам тоа, и тоа за еден сајт кој штотуку го најдов, па и не можам премногу детално да го појаснам или препорачам.

Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit industry trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public.

Comprised of some of the most trusted and well-respected media brands, the OPA is committed to producing groundbreaking research into online advertising and media consumption with the goal of advancing the online publishing industry. Through credible research and ongoing communications, the OPA seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content for consumers worldwide.

Препорака за почеток: OPA Research, OPA Europe и Internet Use at work (pdf 150kb)