Media & Marketing Blog

Што е CitJ

Во неколку наврати пишував за Citizen Journalism, но еве сега и некои основни дефиниции, определби и карактеристика на овој нов модел на новинарство.

  • Definition: News reporting/publishing or other journalistic tasks performed by people who are neither professional journalists nor employed by a news organization. The goal is not simply to announce, but to present current information in context so people can make meaning.
  • “Unbundled” journalism: For the last century or more, we’ve grown accustomed to all journalistic functions being centralized in a “news organization.” With discrete roles like reporter, editor, photojournalist, etc. Citizen journalism unbundles and distributes journalistic tasks.
  • Dynamic change: Most existing news business models are based on controlled/limited access to information or communication. Those barriers are disappearing fast. To survive, news organizations will have to take on new roles.
  • New opportunities: Embracing and leveraging citizen journalism can strengthen existing audience relationships and expand to new audiences. Re-envision your organization’s role as part of the public conversation, not as “owning” or “defining” the news. Networks always offer more options than hierarchies.
  • We are all citizen journalists. Journalists are not licensed because they’re just doing what anyone is legally allowed to do. Also, we are always part of the story, even if only as observer.
  • What citizen journalism looks like: Forms are varied, usually not standard article format. Weblog or discussion forum postings, first-person accounts, photos, audio, video, wikis, collaborative maps, fact sheets, fact checking, timelines, and more.
  • Where to find it: News organization web sites, sub-sites, and increasingly inserted into primary print or broadcast venues. Also on independent web sites, collaborative sites/tools (wikis, Google Maps), individuals’ weblogs, discussion forums, podcasts, etc.
  • Global appeal: Citizen journalism is very big in S. Korea, Brazil, India, and getting popular in Africa and Eastern Europe.
  • Often not “pure.” Citizen journalists often are directly involved as participants, advocates, etc. SPJ-style ethics codes probably aren’t feasible for this crowd.
  • Keep it simple: If leveraging citizen journalism, start small and be willing to experiment. Online first if possible. Use free/cheap tools. be flexible and responsive. Seek to complement your news content.
  • Build relationships. Don’t just build a venue and expect people to post great content spontaneously. Offer guidance, and a sense of purpose and reward. Offer training, ideas. More important to invest time and thought than tons of money or technology.
  • Pitfalls: Biggest problems stem from trying to force citizen journalism to look and act like traditional journalism — or from expecting too little from citizen journalists and not challenging them enough. Also, over-focus on technology, or trying to cram in too many ads, or not making citizen journalism easily searchable or linkable. It all works better if you envision this as participating in the public conversation, not blithely foisting ads on eyeballs.
  • Protect your reputation: Traditional news orgs might wish to present citizen journalism in a sub-venue so people know what they’re getting. However, don’t undermine or downplay it. Actively link to and promote the best contributions.

Од пред неколку недели започнав со стихијно “истражување“ на ситуацијата во Македонија и можностите за создавање на некој ваков модел на новинарство. Генералната идеа ми е создавање на веб-страница која би фунционирала како “комјунити“ сервис кој ќе го полнат граѓаните со вести и нформации рецензии, извештаи, анализи за настани кои ним им се допаѓаат.

За таа цел раговарав со неколку луѓе на кои идеата им се допадна, но за сето ова да стане пореално треба една поголема екипа и вложување на повеќе труд.

Доколку има уште некој заинтересиран за заедничко размислување (низ кафе, пиво, сок) на оваа тема слободно нека го објави неговиот интерес јавно.

Мислам дека и кај нас весниците не покриваат доволно (добри) теми, а за квалитетот и не сакам сега да коментирам, па оттаму е потребен сервис, веб-страница, портал (што и да е) кој би ги задоволил потребите на една поширока група граѓани

Извор: I, Reporter