Media & Marketing Blog

European Newspaper Awards – The winner: Eleftheros Tipos

Абе не ми е баш по ќеиф дека се Грци, ама интернационалниот тим на INNOVATION стои зад редизајнот, патем „нивен” весник ја добил наградата и лани, а башка и весникот има многу добра реклама ако ништо друго 🙂

Еве малку детали за редизајнот:

From October 2006 to May 2007, the date scheduled for the presentation of the new ET, a dozen INNOVATION consultants worked in Athens on editorial organization and work flows, architecture, pre-press and printing, marketing, editorial and publishing models and training.

Based on rigorous market research carried out by the Washington-based Greenberg Quinlan Rosner, in autumn 2006, INNOVATION proposed a revolutionary newspaper model in Greece: a daily news magazine.

The model was ambitious and risky; internal and external opposition was strong, but Mr. and Mrs. A withstood the onslaught and supported the proposal.

In order to attract young readers and women, a few myths first needed to be dispelled.

One of them, perhaps the most important, was to show the Greek market that exactness does not have to equate to boredom. It is possible to be informative in visual and surprising ways.

The graphic proposal from Javier Errea, who was entrusted to redesign the daily and the new supplements, Agenda and Review, turned photographs and infographics into key players.

Narrow page margins were abandoned and the entire paper was structured in spreads.

Color backgrounds invaded the pages and became packaging tools.

But it all begins on the front cover, which appropriated the visual language of the Internet and made ET into something really revolutionary on newspaper stands, especially for the Sunday edition.

The result: The new ET came to life on May 23, coinciding with the UEFA Champions League final between AC Milan and FC Liverpool in Athens.

Повеќе детали и слики кај еден од големите чичковци во INNOVATION: ELEFTHEROS TYPOS, THE BEST-DESIGNED EUROPEAN NATIONAL NEWSPAPER OF THE YEAR (1)