Three reasons for newspaper digital development

As the printed word struggles, the Internet seems to be making up for it. Fortunately, most newspapers caught the digital wave a decade ago. But they have been slow to innovate. Below are a few reasons why newspapers need to pay more attention to online journalism.

Сите се насочени главно кон економскиот/исплатливиот дел, ама сепак може од овие три причини да се изведе и некој генерален развивачки тренд

Growth: the Internet is an area where newspapers can protect and gain market share over time, and this ultimately could help the newspaper stocks Advertising: Reuters reports that Internet advertising rose 34% in the third quarter of 2005 breaking the $3 billion mark

E-Commerce elaborates, saying that the “next wave” of Internet advertising will be even bigger with the inclusion of “multimedia ads bringing targeted video messages to the Internet in droves

Journalism: Multimedia is already changing journalism, adding new facets to newsgathering, dissemination and consumption. Newspapers are converging with other media.

Извор: EditorsWeblog


Дарко Булдиоски

Дарко Булдиоски е ко-основач на NewMediaMK - Интернет маркетинг агенција и NewMediaCenter. Активно започна да работи во полето на новите медиуми пред 7 години како блогер, продолжи како предавач, консултат и тренер. Дарко слуша тешка музика, игра баскет и се труди да биде најдобар татко.
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