T-Mobile ‘Dance’ Liverpool

1 Comment Marketing

Без многу текст, еве само на брзина:

Here is an amazing new T-mobile TV commercial, ‘Dance’ which was filmed at 11am on Thursday, January 15, 2009 at Liverpool Street station in London; 350 dancers, interspersed throughout the crowd of commuters passing through the concourse, performed a choreographed routine, creating a flash mob event. The ad is part of T-Mobile’s ‘Life’s for Sharing’ campaign and premiered on January 16, 2009 during ‘Celebrity Big Brother’ on Channel 4 in the UK.

‘Dance’, created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform. […]

Lysa Hardy, head of brand and communications at T-Mobile, said: “‘Dance’ brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family.

Како е направено:Иако идеата не е нова, реализацијата ми се допаѓа.

Секој петок во твоето сандаче: преглед на најактуелните маркетинг, SEO, SEM, UX, дизајн теми и линкови од претходниот недела.

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1 Comment T-Mobile ‘Dance’ Liverpool

  1. Zabrcanec 21/01/2009 at 12:19

    Навистина моќно изгледа…особено што долго трае, комплексно е и вклучува голем број на учесници.

    Флеш моб како алатка навистина не е нова (првиот официјален е регистриран во 2003-та), но до сега најчесто се користеше за одредена општествена кауза или за забава.

    The first flash mob was created in Manhattan in May 2003, by Bill Wasik, senior editor of Harper's Magazine. The origins of the flash mobs were unknown until Wasik published an article about his creation in the March 2006 edition of Harper's. The first attempt was unsuccessful after the targeted retail store was tipped off about the plan for people to gather.[1] Wasik avoided such problems during the second flash mob, which occurred in June 3, 2003 at Macy's department store, by sending participants to preliminary staging areas—in four prearranged Manhattan bars—where they received further instructions about the ultimate event and location just before the event began.[2]

    Со ова видео Флеш моб конечно влегува и во корпоративниот адвертајзинг.

    Еве уште еден интересен пример од Сиднеј:

    http://www.youtube.com/watch?v=Be2hJJIu8pM

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