И малку „бекграунд” за терминот блоок:
With the advent of the blog people started to publish books serialized on their blogs. Chapters are published one by one as blog posts, and readers can then subscribe to the blook via an RSS feed, tag it and comment on it.
The printed blook phenomenon is not limited to self-publishing. As reported in this article in The Book Standard and elsewhere, several popular bloggers have signed book deals with major publishers to write books based on their blogs. It must be noted, however, that this trend has recently started to wane. An amNY article points out that publishers are starting to realize that blog popularity does not translate to sales. Blog to book conversions via traditional publishing houses still happen, but the focus has shifted from blog popularity to content quality.