Twitter долго време се бори со изнаоѓање на соодветен начин како да овозможи огласување а тоа да не ги револтира корисниците. Направија голем број крупни чекори кои имаа за цел да создадат позиција на т.н. unified experience во кое ќе може да понудат рекалами кои ќе ги кликаат корисниците. И конечно, еве се потврдува дека направиле добри чекори.
Имено, според истражувањето на TBG Digital, огласите на Twitter имаат значително повисока цена по 1000 прикажани импресии од тие на Facebook. Ова значи дека по импресија Twitter заработува многу повеќе пари од Facebook, но ни од далеку не значи дека вкупно Twitter заработува повеќе од Facebook.
That doesn’t mean Twitter is making more money, of course, but it’s a good sign for its business, says TBG Digital CEO Simon Mansell. “They can sell fewer impressions and still make the same amount of money per user.”
By indexing the numbers to an average, we can see that users on Twitter respond more to news-oriented ads and users on Facebook respond more to leisure-oriented activities.
Уште еден интересен момент, преглед по категории. Twitter има повеќе ефект кога се рекламират вести, спорт и храна и пијалоци а Facebook за компјутери и електроника,патување и телекоми.
Facebook досега најчесто ги поставуваше рекламите од десно, каде луѓето ги препознваат како реклами и секако гледаат да ги избегнат. Додека пак Twitter ги поставува на врвот на стримот (тајмлајнот) и повеќе се интегрираат со содржината. А кога рекламите се така поставени тие добиваат поквалитетна стапка на конверзија. Сега е јасно зошто Facebook ги воведе и агресивно ги турка новите моделои на огласување каде промовираните статуси (стории) се појавуваат интегрирано на вашиот ѕид.
Патем, чисто како референца истражувањето се базира на 45 милијарди (billion) прикажувања на реклами на Twitter и Facebook во првиот квартал на оваа година. Повеќе детали на оваа тема има кај изворот за овој пост: businessinsider.com
За жал, од локален аспект ние сме уште далеку од можноста да имаме платена промоција на Twitter. Оваа можност сега за сега ја имаат само големите закупувачи и избран дел мали бизниси. Во очекување на „либерализација” на овие опции еве го видеото кое опишува како функционираат промовирани сметки и промовирани твитови.
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