…па оттаму нема причина комлетно да ја запоставуваме. Едно скорешно истражување утврдило дека светов сепак не се потресува толку многу околу новата технологија.
Имено од спроведеното истражување фирмата Mobeon констатирала дека само 17% од испитаниците (британци) изразиле желба нивниот телефон да поседува можности кои би вршеле нешто повеќе од јавување и испраќање СМС пораки.
One example of the slow rate of adoption is the fact that just a third of the 15-24 year age bracket, the group that operators regard as ‘early adopters’, take advantage of more complex services on a daily basis.
The research also found that only half of all adults feel that operators understand what features customers actually want. This figure decreases with each age group. Only 23% of those aged over 55 believe that the carriers understand their needs.
Birgitta Olson, head of marketing at Mobeon, said: ““Operators need to look closer at the need of the end user and what benefit these new functions could have. These could be tangible benefits for improved communication or perhaps more intangible, like the capacity for users to stamp their personality on their phone, which is, after all, the tool most often used to communicate with peer groups.”
Извор: netimperativ