По извршената анализа на навиките на младите (14-21) во Британија, британскиот весник The Guardian објавува анализа на ситуацијата.
Подолу издвојувам некои од поинтересните делови од оваа статија.

Millions of young people who have grown up with the internet and mobile phones are no longer content with the one-way traffic of traditional media and are publishing and aggregating their own content, according to the exclusive survey of those aged between 14 and 21.

Малку за нашиот актуелен проблем (р-Еволуција)

The explosion in cheaper high-speed internet access, which allows quicker access to music and video files and is typically charged at a flat monthly rate, has led to an upsurge in the time web users spend online.

Малку и за двонасочната компонента на новите медиуми

Аmong those with a web connection at home, 31% said that they had launched their own personal site or blog. Those aged 16 to 17 have taken most avidly to personal online publishing, with a female bias.

Малку говор на Руперт Мардок, вметнат во оваа статија:

“They don’t want to rely on the morning paper for their up-to-date information. They don’t want to rely on a God-like figure from above to tell them what’s important. And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel,”

Малку контра на оние што велат дека младите читаат вести на интернет

Only one in 10 said they used the internet to read the news, with most preferring to use it as a means of expression and communication. More than half said they read a newspaper at least once a week, rising to seven in 10 by the age of 21. Their preference, presumably often influenced by their parents’ choice of paper, was for the Sun, followed by the Daily Mirror and Daily Mail. The survey showed 96% of those questioned owned a mobile phone, and two-thirds had a games console.

Извор: The Guardian Unlimited

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