PR Week offers lazy PR pros a heads-up on what ten media trends to watch in the near future.
1. Portability of video content
2. Blogs
3. The rise of celebrity weeklies
4. Media transparency
5. The growth of Hispanic media
6. Business woes for newspapers
7. Digitalization of print media
8. Media consolidation
9. Source agnostic/disintermediation
10. Refining media measurement
Full explanation here.
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