- The number of people abandoning paid-for newspapers for free newspapers is minimal
- Every free newspaper says something like, ‘our audience is young, affluent, well networked, time starved and cash rich.’ But half of this is bogus — there are very few free newspapers that have a 50 percent readership in their target group
- Free newspapers really find new readers, but they find them in groups who didn’t read before
И најдоброто во контекст на дали темите за спорт носат повеќе читатели и реклами
- Men love sports, but in many cases they’re not in charge of the financial decisions in their households.
Ова се однесува за Европа, и претпоставувам е резултат на академски истражувања.