На кратко: 700 блогери и блог читатели во Шведска изгледаат вака:
Bloggers: The typical Swedish blogger in the survey is:
• Female
• 26-30 years old
• has a college/university degree
• would vote for the Social Democratic Party if there was an election today (read: between June 28 and July 4, 2006)
• has a broadband connection
• blogs because she likes to write
• updates her blog every day
• has nothing against being contacted by companies in her role as a blogger
• is anonymous
• reads 6-10 blogs daily
• spends 6-10 hours per week reading blogs
• never uses an RSS reader to read blogs
• likes to read blogs about everyday life experiences
• reads blogs to read “ordinary” people’s views
• has never clicked on an advertisement on a blogBlog readers: The typical blog reader in the survey has a similar profile, but:
• would vote for the Moderate Party if there was an election today (read: between June 28 and July 4, 2006)
• reads 1-5 blogs dailyOther interesting results from the survey:
• Half of all Swedish blog readers in the survey spend 5 or more hours per week reading blogs (43 minutes or more per day) which is more than the Swede generally spends on reading daily newspapers.
• Most female blog readers don’t use an RSS reader to read blogs, (25.5% use RSS at least sometimes), but male blog readers do (59.6%)
Детално во PDF фајлот од извештајот и директно кај авторот на ова истражување: Kullin – Media Culpa
