As the printed word struggles, the Internet seems to be making up for it. Fortunately, most newspapers caught the digital wave a decade ago. But they have been slow to innovate. Below are a few reasons why newspapers need to pay more attention to online journalism.
Сите се насочени главно кон економскиот/исплатливиот дел, ама сепак може од овие три причини да се изведе и некој генерален развивачки тренд
Growth: the Internet is an area where newspapers can protect and gain market share over time, and this ultimately could help the newspaper stocks Advertising: Reuters reports that Internet advertising rose 34% in the third quarter of 2005 breaking the $3 billion mark
E-Commerce elaborates, saying that the “next wave” of Internet advertising will be even bigger with the inclusion of “multimedia ads bringing targeted video messages to the Internet in droves
Journalism: Multimedia is already changing journalism, adding new facets to newsgathering, dissemination and consumption. Newspapers are converging with other media.